When a creator tells us that their video contains branded content , we’ll display a disclosure at the beginning of the video. Branded content includes endorsements, sponsorships, or other commercial relationships that might have influenced the content. Branded content Videos about a product or service because there's a connection between the creator and the maker of the product or service. Videos created for a company or business in exchange for compensation or free of charge products/services.

Videos where that company or business’s brand, message, or product is included directly in the content and the company has given the creator money or free of charge products to make the video. Keep in mind that even with YouTube Premium, you may still get disclosures for sponsored content directly added by creators. If you're a creator, learn how to add branded content , sponsorships & endorsements to your content . Was this helpful? Need more help? Try these next steps: